The Prospect and Development of Public Service Media: The Case of Albania


This paper investigates the developments of public service broadcasting in Albania by analyzing core aspects of its functioning - regulatory framework, financing model and digitalization – within the broader socio-cultural and political context.


Themes: Media and DemocratizationInstitutional Communication
Blerjana BinoBesart Kadia

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The specific objectives of the study are to explore challenges and future perspectives of the PSB in the political and socio-economic context in Albania and to propose recommendations that could help the PSB to more adequately respond to the contemporary developments in the country.

The paper was produced within the project “The prospect and development of public service media: Comparative study of PSB development in Western Balkans in light of EU integration” that investigates the position, role, functioning, and the future of public service broadcasters in seven countries in the Western Balkans – Albania, Bosnia and Herzegovina, Croatia, Montenegro, Macedonia, Kosovo and Serbia, taking into account the specific context in which these services developed and the role the European Union played in such processes. The project is implemented by the Center for Social Research Analitika in partnership with the University of Fribourg.

This project is financed by the Swiss National Science Foundation, through the SCOPES (Scientific cooperation between Eastern Europe and Switzerland) programme.