This paper examines the status, role, and main challenges of the reform of the public service broadcasting (PSB) in Serbia. Following ongoing debates on the PSB role in a changing environment, it has argued that discussions on the status, role, and future of PSB in Serbia are far behind those at the global level.
The study address three main research aspects. The first is related to the current operation of the PSB in Serbia, taking into account its regulation, status, model of funding and program quality. The second assesses the entire process of creation of media policies and laws regulating the status of PSB in Serbia, including the actors in those processes, their relations and influence. The final aspect of the research addresses the main challenges of PSB in Serbia with regard to technology innovation and digitalization, use of the new media, and the PSB’s relation with the audience.
The paper was produced within the project “The prospect and development of public service media: Comparative study of PSB development in Western Balkans in light of EU integration” that investigates the position, role, functioning, and the future of public service broadcasters in seven countries in the Western Balkans – Albania, Bosnia and Herzegovina, Croatia, Montenegro, Macedonia, Kosovo and Serbia, taking into account the specific context in which these services developed and the role the European Union played in such processes. The project is implemented by the Center for Social Research Analitika in partnership with the University of Fribourg.
This project is financed by the Swiss National Science Foundation, through the SCOPES (Scientific cooperation between Eastern Europe and Switzerland) programme.