The Future of Public Service Broadcasting in Croatia

This paper analyse the different stages, achievements and challenges of the transformation of Croatian Radio-Television (HRT) into a public service broadcaster. The analysis reflects on the process of its evolution against the backdrop of specific political, social economic and technological factors. 

Themes: Institutional CommunicationMedia and Democratization
Davor Marko


In order to assess the transformation of HRT into a public service broadcaster, considering the challenges to its current operation and further development, the paper intends to deal with the following three aspects of its functioning: The first is related to the development of regulation and media policies in regard to PSB, including the various actors involved, the political setting, and internally or externally driven reforms. The second aspect is the current regulation, status and role of the PSB in Croatia, with special attention to the PSB remit, funding model, market share, and the progress regarding technological innovations and digitalization. Finally, the paper deals with the challenges to the PSB operation in Croatia, taking into account ongoing debates on the global level, and country-specific discussions.

The paper was produced within the project “The prospect and development of public service media: Comparative study of PSB development in Western Balkans in light of EU integration” that investigates the position, role, functioning, and the future of public service broadcasters in seven countries in the Western Balkans – Albania, Bosnia and Herzegovina, Croatia, Montenegro, Macedonia, Kosovo and Serbia, taking into account the specific context in which these services developed and the role the European Union played in such processes. The project is implemented by the Center for Social Research Analitika in partnership with the University of Fribourg.

This project is financed by the Swiss National Science Foundation, through the SCOPES (Scientific cooperation between Eastern Europe and Switzerland) programme.